Elisabeth Wilhelm

Behavior change communication expert

Infodemic manager and trainer

Strategic health communications advisor

Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm
Elisabeth Wilhelm

Behavior change communication expert

Infodemic manager and trainer

Strategic health communications advisor

US CDC COVID-19 Vaccination Field Guide: 12 Strategies for Your Community

Contributed “Walk a Mile” exercise for diagnosing barriers and facilitators for vaccine uptake in specific communities and served on advisory committee for the development of field guide.

The COVID-19 Vaccination Field Guide outlines selected strategies to help increase vaccine confidence and uptake. These strategies were drawn from historical (non-COVID-19) vaccination efforts and supported by positive outcomes from evaluation research.

The Field Guide also includes examples from communities currently using these strategies to increase COVID-19 vaccine confidence and uptake. Each strategy addresses common barriers to getting a COVID-19 vaccine, which are structural, behavioral, or informational. Refer to the complete Field Guide [48 pages] for a list of barriers and their meanings.

When implementing any of these strategies in your community, consider real-world factors by assessing the cost (dollars, time, effort, staffing), involving community leaders in planning and execution, and piloting the effort to measure success before wider execution.